Now that you have a better background of what keyword research is and why you should do it, we are on the Step 2 - Keyword Rich Content.

So where do you add keywords?

You are about to discover your real issue - you have insufficient or weak content. It takes a lot of words to convince visitors and the search engines that you are a subject matter expert.

Once you have selected your best keywords, add the main words to your Title string, your Meta Description string, your Meta Keywords string, ALT attributes (image tag parameter), body Heading tags (such as <h1>) and especially embed them into your displayed content. Try to use as many keywords as you can in a natural and grammatically correct way in your opening sentences, since this sets the topic for the page and contributes to the theme of the site.

Page Title

It's important that your page Title tag be as descriptive as possible of what the page is about, and that it contains your best keywords. Use these keywords to make up your search engine optimization targets. Page titles are the text displayed along the top of a browser window, normally way on upper left hand side of your browser window.

Meta Tags

There has been a lot of discussion about the continued use of Meta tags. Meta tags in our opinion are important to search engine optimization. What is not known is what is meant when it is said that search engines "ignore" a Meta tag. Even if tags are ignored today, it only takes a few minutes to do it right, you should never be penalized for having them (unless you're a spammer), and not all engines will ignore them. Even if they do ignore them, they may not forever. You can never go wrong by using META tags, and you will only hurt yourself if you don't use them.

Content

Review your content to add these keywords, especially two- and three-word phrases, into the content without losing the message. This is important for a search engine that does not reference Meta tags. You want to use these phrases time and time again without spamming.

You must also unconditionally, absolutely, positively have your best keywords (and certainly sufficient content containing them) throughout your body section. We recommend at least 500 words of clean, grammatically correct sentence-structure content on every page. You must have your keywords appear as the most prominent (without excess) phrases on your pages.

And you should to link your own pages together. Use the keywords appropriate for the content of the landing page in the anchor text of the sending page. This is a must - use text links within paragraphs when possible, especially when the pages are related. If the topics are not related, then use image links so the search engines do not see the text and get confused. See SEO 101 - Step 1: Keyword Research. To learn more, contact us.