Website Design, Development & Internet Marketing
Client: Woodrow Engineering Company
Introduction
Woodrow Engineering Company is a 64 year old leader in the manufacture of professional scale rulers and measuring devices. We offer the most complete selection of industry specific scales in the country. We also are the countries largest producer of foot measuring devices. The RITZ Stick, with over a million units sold in the U.S. and abroad since its inception in 1914, is the most widely known & most popular foot measuring device in the world.
Recognizing the void in the marketplace of an inexpensive yet accurate foot measuring device that could be used by families with growing children, We developed and patented a new product - The f00ter® family foot measure. The f00ter® needed the credibility of the RITZ Stick but had to be marketed & sold to retailers and consumers. The RITZ Stick had always been marketed in 72 piece minimum order size only to wholesalers and footwear manufacturers in the footwear industry. The RITZ Stick website needed to be recreated to incorporate the f00ter® marketing and online selling to retailers and consumers.
Background
The problem was to create a website that would be easily navigated by wholesalers, retailers and consumers.
Aims and Objectives
1) Tell the “story” of the two products. 2) Make clear the differences in the two products. 3) Offer an online store for consumers to purchase the new f00ter® product yet clearly direct RITZ purchasers to our wholesalers. 4) Educate consumers regarding the benefits of properly fitted shoes and foot facts and care. 5) Do all this in a fun fashion.
The goal was 1) Increased positive exposure of the new f00ter®. 2) Online sales to consumers. 3) Create credibility for the f00ter® by piggy backing on the longstanding trust and familiarity of the RITZ Stick.
Approach
Rick was “THE MAN”.
Challenges
We are a 2 hour drive from Infinity. Rick came up here a couple of times & we went down there a couple of times and it worked out fine.
We were concerned about the workings of the back end of the site & the reconciliation of website payments but the Infinity folks were great at walking us though and have continued to happily assist us when questions arise.
Success
Rick & the staff at Infinity did a great job. The site is drawing good traffic and we have seen an unexpected increase in queries for the RITZ Stick. f00ter® sales to consumers are steadily rising. We’ve had no complaints as to the navigability or function of the website. The site even has a “fun” flair to it.
Conclusion
We went into this expecting a bunch of headaches and huge expense. Infinity made the process near painless & we thought the cost was quite reasonable. We are very happy with the website and its flexibility assures that it will serve us well in the future. Down the road we look forward to working with Infinity on developing a new site for our professional scale rulers. Rick is “THE MAN”.
